HOW MUCH SHOULD YOU SHARE ONLINE?
Where do you draw the line with what you share online, and what should you keep private?
Hint: There is no wrong answer (your life your choice!)
Ultimately what you share is up to you. If you are leveraging a personal brand to grow your business, sharing revealing SOME things about yourself can be important.
A couple posts ago I shared about my eating disorder. It is now public information, and has been. I believe sharing about body dysmorphia is important, as it reduces the stigma and also opens the door for discourse about the sociological and systemic issues created by objectifying women.
My eating disorder is something I do share about, but not everything in my life is open for sharing. I have my own personal boundaries, but that being said I am rather transparent about my politics, my business policies, and my personal ideologies.
If you are growing a brand, your audience wants to RELATE and they want to see your face. So throw your face up on your biz gram, document stories of your cat, talk about your day. Ultimately your customers want to buy things from YOU, so make yourself the face of your brand and reveal tangible bits to consume about your brand story. (And only you know what is open for public consumption and what is not).
📍San Francisco, CA
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