Repost from @toma_glass_straws Thanks Maya for the fun interview and our very first profile!
Listen. Do yourself a big favor and read the FULL interview with the fabulous Shelley Elkovich of @forbitterforworse to hear about her crazy wild ride. Serious #entrepreneurinspiration Link in bio!
TELL US YOUR ORIGIN STORY.
I’d just completed my MFA in fiction and was working on a novel, when our world tilted: the company where my husband Jeff worked abruptly closed—28 days’ notice, no severance. Once the shock wore off, we took the opportunity to reimagine our lives. We rented out our place and spent 6 months housesitting in the San Juan Islands, where we spent every day, all day, brainstorming business ideas (and also watching otters frolic, and ferry boats glide by). Some sort of beverage company was an obvious choice, due to our passion for flavor and all things drinks. Then, after a spectacular whale-watching trip with friends, I became ill with a rare neurological malady with a fantastic French name—mal de debarquement. I was constantly swaying; it was as if I was falling-down-drunk. That health challenge led to a commitment to healthier choices for both of us. We committed to mindful drinking as a permanent lifestyle change, and For Bitter For Worse was born.
WHAT DO YOU LOVE ABOUT FBFW?
I love how we’re affecting people’s lives. We make drinks, but our mission is inclusion. As a longtime activist, mission is crucial to me. It’s rewarding to receive thanks for what you produce, and we get so many heartwarming thank yous. Also, for years, Jeff was the primary breadwinner; it’s gratifying for me to lead our next chapter. I love working closely with Jeff. We’d efficiently compartmentalized our life, and now at midlife, it’s rewarding to shake it up.
WHY DID YOU MOVE TO PDX?
Our heart’s home is the Siskiyou, but the Portland food and beverage scene is among the most vibrant in the nation. We spent a week there doing two holiday sales and found ourselves with ardent fans and two retail accounts (Market of Choice and New Seasons). We moved to service those accounts, to make restaurant and bar connection