One question that I’m asked a lot when it comes to Facebook Ad strategy is whether to invest the time in acquiring the necessary skills to DIY, or whether to outsource ad management and hire an expert. 🤔
Here’s the lowdown:
If your initial budget for ads is under $€£ 500 per month, you need to learn how to DIY. 🔨
If you’re spending less than $€£ 500 a month, the cost of getting a skilled and competent Facebook Ads manager to manage that spend is going to far outweigh your ad spend. 🎢
Not saying that you can't get good results on a low budget (you absolutely can!).
But ad costs are rising, and making the numbers work to turn a profit?
Not gonna happen.
Also - regardless of your ad spend - learning at least the basics of FB Ads is important. 👍
Whether your end goal is to outsource or not, you need to know at least the basics.
A working knowledge of Facebook Ads ensures you know where your money is going, which means you'll be able to know if that Facebook Ads guy or girl you hired is getting the results you're looking for. 😉