When comparing iOS and Android devices, it's easy to liken the decision points to another, much longer comparison between owning a PC or a Mac. Both decisions depend on a wide range of factors, and unless you're dead set on performing a certain kind of task, it can be hard to decide on one over the other. And while it may seem like that's where the similarities between the two comparisons end, that would be wrong.
One of the main reasons why people choose between iOS and Android often stems from their relationship to one of the operating system's "ecosystem," meaning if they've already established their online presence either with Apple's iCloud or Google's suite of programs. Since iOS and Android are branches of Apple and Google, respectively, if you have a Gmail account, sync your calendars on Google Calendar, and rely on Google Play Music to get your tunes, you're more than likely going to go with an Android device. Similarly, if you store all your images on the iCloud and have an Apple Watch, you should probably just get an iPhone.
How you intend to use your smartphone also factors into which style of device to get. If you're a freelance videographer who purchased a high-end iMac to render videos, you're likely to get an iPhone, since its cameras are usually better than its Android counterparts. Likewise, if you need an affordable, yet highly customizable device that facilitates your constant multitasking, you're likely going to own a PC and will likely be interested in getting an Android phone.
If you're someone who bases purchases on the popularity of the item you're purchasing, nearly 52% of American smartphone owners had an Android device compared to the 47% that use an iOS device on a regular basis. Android dominates the market with 87% of the global market share, while Apple's iOS operating system controls 13%.