𝗪𝗵𝘆 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗣𝗿𝗼𝗳𝗶𝗹𝗲
✅ Access to Instagram Insights
Instagram provides little in the way of analytics and performance statistics for the average Instagram user. This used to be a problem for businesses, so they created Instagram Insights for businesses and power users.
✅ Ability to Add a Contact Button
A useful addition permitted for accounts with a Business Profile is the ability to add a Contact button to your profile. When somebody clicks on the button, you can set so that they can email you, dial a telephone call with you, or provide them with a map showing your location.
✅ Your Industry Will Show on Your Profile
When you created your Facebook page, you were asked to select the industry in which your business operates. So, when you then connect your Instagram Business Profile to your Facebook page, this information crosses to your Instagram profile. You can modify this information directly within Instagram if you need to in the future.
✅ Ability to Add Links to Instagram Stories
One of the most annoying thing about Instagram, from a marketing point of view, is that you generally can’t use clickable links. If you operate a personal profile the only link you can use is one in your profile.
✅ Able to Advertise on Instagram and Make Promoted Posts
If you have the budget to promote your Instagram posts and advertise on the platform, you will need to operate a Business Profile.